Trends and favorable demographics will drive the $10bn US cereal market, says General Mills 10-Jul-2013 By Kacey Culliney The US cereal category has good growth prospects given the thriving breakfast at home trend and rise of kids and over 55s, says General Mills.
Breakfast cereal in China: Snap, crackle… and flop 04-Oct-2012 By Kacey Culliney Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.